Case Study

Increase awareness surrounding the 17th Ave Retail & Entertainment District. Increase awareness for all businesses on the Ave. Develop a unique campaign for social media focusing on the use of a hashtag. Capture and deliver the Avenues experience to a broader audience.

Client: 17th Ave Retail & Entertainment District

The Campaign

Created photo and video assets to be used on our platforms which displayed unique 17th Avenue experiences. Using social media, we drew more attention to the all of what 17th Avenue had to offer and that could apply to different families and demographics in Calgary. We created and establish a campaign that encompassed all of the 17th Avenue as a whole instead of focusing on one single business. By featuring this on social media and in editorials published by Curiocity, our local audience would be driven to 17th Avenue.

Strategy

We developed a campaign surrounding 17th Ave Retail & Entertainment District and combined that with both photos of the District’s experiences and give-aways for an ultimate District experience. We created social media posts as well as editorials and branded videos to create awareness that this District could appeal to every Calgarian. By focusing on what Calgary would like to both see and experience, Curiocity was able to capture content and entice our audience to get down to 17th Avenue.

Results

Increased brand awareness surrounding all three the District while creating a larger audience base for the 17th Ave Retail & Entertainment District on social media. The social media posts allowed us to monitor which people were interacting with this specific campaign  and allowed us to determine the next steps for future campaigns. We developed content for the 17th Ave Retail & Entertainment District social channels that captured the everyday experience in a way that had never been done before – which gave a more authentic feel to the District.

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