Case Study

National Awareness Campaign & Production Assets.

Client: Cactus Club Cafe

The Campaign

Their goal in prioritizing social media marketing was to ensure relevancy among a millennial, social media friendly audience-base and to secure its position as a leader in social media marketing compared to their competitors. They contacted Curiocity to inquire about advertising opportunities using our Canadian audience-base of nearly half a million people in Calgary, Toronto, and Vancouver.

Strategy

Our production team began shooting creative and location-agnostic photo and video content in Calgary for utilization across Canada. We began advertising for Cactus Club Cafe at a frequency of one post per week in each of the three cities, leveraging the content we produced and sharing captions written in our own voice always coming from a place of authenticity.

Results

Although their success on social cannot entirely be attributed to Curiocity, the company has indicated we were certainly a major reason for their social boost and awareness in Canada.

Related Projects
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt