Case Study

National Awareness Campaign & Production Assets.

Client: Cactus Club Cafe

The Campaign

Their goal in prioritizing social media marketing was to ensure relevancy among a millennial, social media friendly audience-base and to secure its position as a leader in social media marketing compared to their competitors. They contacted Curiocity to inquire about advertising opportunities using our Canadian audience-base of nearly half a million people in Calgary, Toronto, and Vancouver.

Strategy

Our production team began shooting creative and location-agnostic photo and video content in Calgary for utilization across Canada. We began advertising for Cactus Club Cafe at a frequency of one post per week in each of the three cities, leveraging the content we produced and sharing captions written in our own voice always coming from a place of authenticity.

Results

Although their success on social cannot entirely be attributed to Curiocity, the company has indicated we were certainly a major reason for their social boost and awareness in Canada.

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