The Goal
Increase brand awareness while ensuring that Curiocity is the first to announce brand new offerings and promotions, maintaining their status as one of the leaders in the industry.
The Campaign
Their goal in prioritizing social media marketing was to ensure relevancy among a millennial, social media-friendly audience base and to secure its position as a leader in social media marketing compared to its competitors. They utilized Curiocity to communicate new offerings and current promotions in an authentic way.
The Strategy
Our advertising frequency varied between two and four posts per month in each Canadian city, leveraging content that both Curiocity and Cactus Club Cafe produced. We ensured that each and every caption was written in the Curiocity brand voice while adhering to Cactus Club’s brand standards in order to come from a place of authenticity.
The Results
Although their success on social cannot entirely be attributed to Curiocity, the company has indicated we were certainly a major reason for their social boost and awareness in Canada.
