The Goal
Increase awareness of using Canada Beef in not only our audiences day to day lives, but incorporating it into entertaining friends and family by conducting a lifestyle shoot to capture assets to be used throughout the campaign.
The Campaign
Curiocity conducted a production shoot to kick-off the campaign to develop assets that will be used in Canada Beef’s articles and the advertisements across Canada. Advertisements and articles were published in each market with slightly different messaging in order to effectively communicate the messaging.
The Strategy
Curiocity conducted a production shoot in-house that showcased the variety and versatility of Canada Beef while capturing it in a way that would relate to and resonate with our audience through our advertisements.
The Results
Increased brand awareness while showcasing the versatility of Canada Beef and how our audience can easily incorporate it into their home entertaining routine.
