Case Study

With newly renovated patios launching in major cities across Canada, CRAFT wished to increase local awareness and interest in their new menu items, happy hour specials, and additional onsite offerings.

Client: Craft Beer Market

The Campaign

Curiocity kicked-off the campaign with locally-customized production shoots to effectively capture the client’s new menu and happy hour offerings and renovated patios at several locations across Canada. The campaign was focused on raising awareness about their new seasonal offerings while diminishing the pre-conceived notion that CRAFT is just a beer hall by showcasing their industry-leading food offerings.

Strategy

All production shoots were focused on creating lifestyle content to create an approachable, realistic, and local feel to the images. Articles and social advertisements were used in tandem with digital-friendly production assets to highlight CRAFT’s commitment to providing healthy food without sacrificing flavour, all while layering in details about their exciting new offerings and promotions.

Results

Curiocity was a key attribute in the successful launch of CRAFT’s new menu, happy hour, and renovated patios. By showcasing the client’s new offerings through focusing on the customer experience, we created a heightened sense of local demand and positioned CRAFT as the local go-to destination within four distinct Canadian cities.

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