The Goal
Increase awareness of Tourism Toronto’s fall initiatives by showcasing the experience of being a tourist in your own city through carefully curated production assets and genuinely communicated advertisements and articles.
The Campaign
Curiocity conducted bi-monthly production shoots during the campaign to capture local businesses and attractions that were paired with advertisements and articles to encourage Torontonians to explore their city through a new lens.
The Strategy
Curiocity’s articles and advertisements were focused on highlighting the various events, promotions, activities, and deals the city had to offer. Torontonians often feel trapped inside their homes throughout the harsh winter months, so we highlighted experiences that would entice residents to explore and get out more often, to aid in stimulating the city’s economy.
The Results
Increased attendance, participation, and purchasing of from the various businesses, events, and promotions highlighted throughout the campaign, along with creating a stronger awareness of Tourism Toronto’s initiatives.
