Case Study

Increase Brand Awareness in Calgary & Promote Exclusive Partnership With The Anejo Group.

Client: DoorDash Canada

The Campaign

DoorDash was seeking a trusted voice and platform in Calgary where they could promote their new and exclusive partnership with the Anejo Group for a one month period.

Strategy

Curiocity developed a strategy to capture photo and video assets at all Anejo Group locations: Anejo, Blanco Cantina, The Living Room and Belle Southern Kitchen & BBQ. We targeted Curiocity’s audience using these assets and communicated the DoorDash brand in an authentic way. Curiocity also created a branded video that would also help to promote the use of the DoorDash app while simultaneously promoting the new exclusive partnership between DoorDash and The Anejo Group.

Results

Curiocity’s channels received great feedback from the campaign. DoorDash, along with all of the restaurants belonging to the Anejo Group acquired high-resolution assets that they can use for social and future promotions. DoorDash was very happy with the results from Curiocity in terms of planning, strategy, execution and follow-up.

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