National Awareness Campaign, Creative Marketing & Production Assets
Client: Earls Kitchen + Bar
Their goal in prioritizing social media marketing was to ensure relevancy among a millennial, social media friendly audience-base and to secure its position as a leader in social media marketing compared to their competitors. They contacted Curiocity to inquire about advertising opportunities using our Canadian audience-base of over half a million people in Calgary, Toronto, and Vancouver.
We reviewed Earls Kitchen + Bar’s social media accounts and content and provided our initial assessment and recommendations for their social media marketing initiatives moving forward. Our production team began shooting creative and location-agnostic photo and video content in Calgary for utilization across Canada. We began advertising for Earls Kitchen + Bar at a frequency of one post per week in each of the three cities, leveraging the content we produced and sharing captions written in our own voice always coming from a place of authenticity.
Curiocity’s channels received great feedback from the campaign. Earls acquired high-resolution assets that they used for social and future promotions. Earls was very happy with the results from Curiocity in terms of planning, strategy, execution and follow-up.