Case Study

Increase Brand Awareness in Calgary & Promote their new restaurant, The Vermillion Room.

Client: Fairmont Banff Springs

The Campaign

Fairmont Banff Springs was seeking a trusted voice and platform in Calgary where they could promote their new and exclusive restaurant, The Vermillion Room for a two month period.


Curiocity developed a strategy to capture photo and video assets at the Fairmont Banff Springs location. We targeted Curiocity’s audience using these assets and communicated the new restaurant in an authentic way. Curiocity also created a branded video that would also help to promote the new space.


Curiocity Calgary’s platforms received great feedback from the campaign. Fairmont Banff Springs, along with all of The Vermillion Room acquired high-resolution assets that they can use for social and future promotions. Fairmont Banff Springs was very happy with the results from Curiocity in terms of planning, strategy, execution and follow-up.

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