Case Study

As part of their 2020 summer “staycation” campaign, Fairmont engaged Curiocity to spread the word about special seasonal promotions offered at their three Alberta based resorts to entice locals grounded by Covid to make the most of summer in their own backyard.

Client: Fairmont Banff Springs

The Campaign

Leveraging photo assets produced by Fairmont, Curiocity developed a summer focused campaign for both Calgary and Edmonton tying in Fairmont’s offerings current events, local happenings, and national holidays to ensure relevancy and a time-sensitive call to action.

Strategy

Leveraging photo assets produced by Fairmont, Curiocity developed a summer focused campaign for both Calgary and Edmonton tying in Fairmont’s offerings current events, local happenings, and national holidays to ensure relevancy and a time-sensitive call to action.

Results

Curiocity’s platforms allowed Fairmont to extend its internally developed marketing campaign well beyond the walls of Fairmont’s own established audience base. As a third-party, we were able to take Fairmont’s corporate messaging and translate it into our own authentic brand voice to position the information as a genuine “in-the-know” recommendation for Albertans to benefit from.

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