Case Study

Increase Awareness Surrounding the Scotiabank Toronto Waterfront Marathon & Highlighting New Balance Sponsorship.

Client: New Balance

The Campaign

Create photo assets to develop a storyline surrounding the marathon to increase awareness. Target Toronto audience and promote the call to attend the event while indicating that New Balance.


By using photo and video assets, as well as leveraging Curiocity’s Toronto audience, we were able to convey an authentic story behind the campaign to promote attendance for the event. By making subtle but powerful additions of the New Balance brand, we were able to highlight their sponsorship without the campaign having an “advertisement” feel.


The event was very well attended and New Balance had thorough recognition of sponsorship. We communicated the story behind the New Balance brand and engaged our Toronto audience to partake in an authentic experience. New Balance was delivered with production assets that they could use for future promotional purposes and a larger social audience.

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