Local Awareness Campaign, Creative Marketing & Production Assets Campaign
Client: Oliver & Bonacini
Local Awareness Campaign, Creative Marketing & Production Assets
Campaign: Their goal in prioritizing digital media marketing was to ensure relevancy among a millennial, social media friendly audience-base and to secure their position as a leader in the hospitality industry in the Calgary market compared to their competitors.
We reviewed Oliver & Bonacini’s current digital marketing efforts, social media accounts, and content and provided our initial assessment and recommendations for their marketing initiatives moving forward. Our production team began shooting creative and location-agnostic photo and video content in Calgary. We began advertising for Oliver & Bonacini at a frequency of one post per week for each of their Calgary businesses, leveraging the content we produced and sharing captions written in our own voice always coming from a place of authenticity.
In less than a year of working together, Oliver & Bonacini’s restaurants brand awareness substantially increased. Although this result cannot entirely be attributed to Curiocity, the company has indicated we were certainly a major reason for this result.