Case Study

The successful Toronto-based restaurant group sought to secure their position as a leader in the hospitality industry within Calgary, where they had recently opened four new independently branded locations. The client’s primary objective was to ensure relevancy among a millennial audience in Calgary and increase traffic to their restaurants.

Client: Oliver & Bonacini

The Campaign

As brand awareness was of most significance to this project, we began advertising at a frequency of 6 posts per month varying the focus between each of the 4 locations depending on each venue’s ongoing events and offerings. Production shoots were scheduled monthly, offering the client flexibility in location and the ability to visually capture current and upcoming offerings in a visually engaging way that would generate attention and buzz on social media.

Strategy

We performed a comprehensive analysis of the client’s primary competitors, particularly those within a 5km radius of each of their four locations. As an unbiased outside party, we assessed the client’s existing marketing efforts, menu offerings, and overall customer-focused operations and provided a customized marketing plan with everything from event activation concepts, menu item recommendations, and additional opportunities to uniquely position each location. Select recommendations were approved by management and Curiocity’s production shoots and advertisements were reflective of these new initiatives.

Results

Oliver & Bonacini allowed our team to take a very hands-on approach and collaborative approach with our marketing efforts. Our long-term relationship allowed us to dive deep into each venue’s offerings to really examine and create customized offerings that inevitably generated significant local brand awareness and activity to each of their four locations.

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